Category: The Auntie Spill
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Empowering New Moms: The Role of Auntie
“I would feel offended if my wife didn’t just ask me for help. Why does she need to use an app?” I’ll never forget when a judge from an accelerator program said this after we pitched our business idea. I was taken aback. As a young entrepreneur, I knew our product wasn’t perfect, but I…
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Everyone Knows Your Baby Better Than You Do!
As part of Auntie’s early marketing strategy, I spent countless hours scrolling through Instagram and TikTok, absorbing content on pregnancy, postpartum, and parenthood. Reading through the comments, I noticed one thing: no one ever unanimously agreed on any advice or opinion. People even argued about content creators’ personal experiences. This made me hesitant to publicly…
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Navigating Parenthood: Transitioning from Roommates to Teammates
Our co-founder, Shilpa, discusses transitioning roles in early parenthood and postpartum period, emphasizing the need for mutual support and teamwork between partners.
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The Auntie Spill: A series of stories, straight from the source!
Hey hey! My name is Shilpa, and I am one of the Co-Founders here at Auntie! An entrepreneur’s journey is not for the weak. Neither is becoming a mom. And because I am ambitious (and maybe a bit crazy), I decided to do both simultaneously. What better way to build a product, than to become…
The Auntie Collab, Inc 