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Will I really poop during childbirth?
When I was pregnant with my first son, I was immediately anxious about four things related to childbirth: Not to be so dramatic about it, but I know I’m not the only one that ranked that particular concern so high… Here’s the fact – sh*t happens – literally. There isn’t much data on the subject,…
“How will I know I am in labor?”
It was near the middle of the night in a hotel room when I asked my sister-in-law this question. We were on a mini-vacation together, a mother’s day gift from our husbands. I was due with my second child in a few weeks and uncomfortably shifting my big belly over to my other side to…
Empowering New Moms: The Role of Auntie
“I would feel offended if my wife didn’t just ask me for help. Why does she need to use an app?” I’ll never forget when a judge from an accelerator program said this after we pitched our business idea. I was taken aback. As a young entrepreneur, I knew our product wasn’t perfect, but I…
She’s not just a bot
“Anything that’s human is mentionable, and anything that is mentionable, can be more manageable. When we can talk about our feelings, they become less overwhelming, less upsetting, and less scary. The people we trust with that important talk can help us know that we are not alone.” Fred Rogers Man, Mr. Rogers gets me. I’ve…
Tips for containing your unsolicited advice 🙂
One author reflects on how to refrain from giving advice when not asked for it but still showing up for your loved one. These are tips for all Aunties!
Everyone Knows Your Baby Better Than You Do!
As part of Auntie’s early marketing strategy, I spent countless hours scrolling through Instagram and TikTok, absorbing content on pregnancy, postpartum, and parenthood. Reading through the comments, I noticed one thing: no one ever unanimously agreed on any advice or opinion. People even argued about content creators’ personal experiences. This made me hesitant to publicly…
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The Auntie Collab, Inc 